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By Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.businessnews.com.au/Company/Mission-NewEnergy) market program in Las Vegas high-end jets are luring buyers with their streamlined shapes, plush cabins - and increasingly, their use of [alternative fuels](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Fuel manufacturers and [jetmakers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) are eager to showcase unique kinds of air travel fuel considered less damaging to the environment, from [utilized cooking](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) oil to the definitely less glamorous meat waste.
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Business jet operators, like airlines, have actually acquiesced environmental pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to [curb emissions](https://stocktwits.com/symbol/MNEL) might make business jets more [appealing](https://forest500.org/rankings/companies/mission-newenergy-limited) to ecologically mindful buyers - specifically corporations facing [questions](https://www.google.com/search?kgmid=/m/0cqd_rb) over sustainability from shareholders or green project groups.
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The availability of less contaminating private jets could also spare the abundant and well-known the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible [beef tallow](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," [stated Bryan](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) Sherbacow, chief commercial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on screen are [expected](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) to be powered by 150,000 gallons of other eco-friendly fuel blends anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall annual carbon emissions worldwide, but can produce, on average, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has protected his occasional usage of private jets to guarantee his [household's](https://www.google.com/search?kgmid=/m/0cqd_rb) safety, and has actually stated that on the unusual celebrations he does not fly commercially he [offsets](https://www.businessnews.com.au/Company/Mission-NewEnergy) his emissions.
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But planemakers say occurrences such as the furore over his itinerary have included fresh difficulties for a market currently making every effort to justify its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving the use of personal jets are unfortunate when you consider that our market has delivered fuel effectiveness improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks [increased sustainable](https://www.pinterest.com.au/missionnewenergy/) fuel usage will assist the industry make inroads with corporations and [rich buyers](https://www.google.com/search?kgmid=/m/0cqd_rb). According to market data, billionaires only have a 19% organization jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers adding [alternative fuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
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[Environmentalists](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) and some analysts remain doubtful that biojetfuels, typically blended 50-50 with kerosene, will make a substantial impact on public [perceptions](https://www.pinterest.com.au/missionnewenergy/) about high-end travel.
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"No quantity of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation expert Richard Aboulafia.
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Demand from company jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million [gallons](https://www.crunchbase.com/organization/mission-newenergy) of [biofuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) at its California plant, could expand production as much as 150 million gallons by 2022.
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Corporate charter business and experts are likewise seeing more interest from customers who desire to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage study his company just recently completed for a Fortune 500 business.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I think individuals are becoming more conscious of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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